Business & Corporate Services

Clean and simple
A guiding principle of everything we do is called "The ink-to-data ratio." Developed by Dr. Edward Rolf Tufte at Yale University, this principle just means, "make it simple." Use only as  much ink (or pixels, or words) as needed to convey information. Eliminate everything else. 

Mark Twain said the same thing 100 years ago, even more simply. "Eschew surplusage," he advised. But many people don't, which is why you see so many annoyingly cluttered Web sites.

Complex and difficult
Most design firms and ad agencies place heaviest emphasis on visual elements of communications. Our background and experience make us uniquely qualified to handle more sensitive, complex or demanding projects, across all media platforms, from print, to Web, to other forms of digital media. 
  • We've produced everything from the one-sentence "elevator statement" every company needs, to books hundreds of pages long. 
  • We were asked to write a speech an unusually compassionate CEO had to deliver to hundreds of high-level employees made redundant by a recent merger.
  • We designed a simplified visual quick reference to the properties of hundreds of industrial chemicals.
  • We were entrusted with the redesign of the world's largest magazine, more than 3,500 pages long and weighing in at a hefty 14+ pounds per issue (6 kilos).
AT&T Consumer Products • AT&T Network Systems • AT&T Worldnet • 
N.W. Ayer • Bankers Trust • Business Publications Audit of Circulation • 
Cahners Publishing • Carnegie Publications • Crain Communications • 
Honeywell • IBM • Information Marketing International • Lucent Technologies • 
Margeotes, Fertitta & Weiss • Murdoch Magazines • Official Airline Guides • 
Olivetti USA • Philips • Reed Elsevier • Rodale Press • Ziff-Davis