Business & Corporate Services
Clean and simple
A guiding principle of everything we do is called "The ink-to-data ratio." Developed by Dr. Edward Rolf Tufte at Yale University, this principle just means, "make it simple." Use only as much ink (or pixels, or words) as needed to convey information. Eliminate everything else.
Mark Twain said the same thing 100 years ago, even more simply. "Eschew surplusage," he advised. But many people don't, which is why you see so many annoyingly cluttered Web sites.
Complex and difficult
Most design firms and ad agencies place heaviest emphasis on visual elements of communications. Our background and experience make us uniquely qualified to handle more sensitive, complex or demanding projects, across all media platforms, from print, to Web, to other forms of digital media.
AT&T Consumer Products • AT&T Network Systems • AT&T Worldnet •
N.W. Ayer • Bankers Trust • Business Publications Audit of Circulation •
Cahners Publishing • Carnegie Publications • Crain Communications •
Honeywell • IBM • Information Marketing International • Lucent Technologies •
Margeotes, Fertitta & Weiss • Murdoch Magazines • Official Airline Guides •
Olivetti USA • Philips • Reed Elsevier • Rodale Press • Ziff-Davis