Consumer MarketingGet more for less
Do you know how much you're paying for brochures, print ads, Web ads, point-of-sale displays, packaging, user manuals and all the other advertising collateral your company needs? Possibly many times more than necessary, if you use a major ad agency. Our clients who realize this pay a fraction of the cost for often superior quality and speed. Our creative expertise and production skills equal the big agencies, but we have far lower overhead because we don't buy media like the big boys (i.e., Superbowl air time for $12 million per minute). Instead, we get granular. We often participate in the design of a consumer product, the structure of its user-interface software, the content of its instruction manual and the look of its retail packaging. This integrated approach boosts sales, enhances customer loyalty and dramatically reduces the expense of customer assistance and product returns. |
AT&T Consumer Products • AT&T Network Systems • N.W. Ayer •
Bankers Trust • Business Publications Audit of Circulation • Cahners Publishing • Carnegie Publications • Crain Communications • Honeywell • Information Marketing International • Lucent Technologies • Murdoch Magazines • Official Airline Guides • Olivetti USA • Philips • Reed Elsevier • Rodale Press • Ziff-Davis
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