Corporate Identity

You get about a half second of attention before your business card goes into someone's pocket. Make it count. 

Your company's name, and logo, and slogan, even your signature colors, all make a subliminal statement about your business philosophy. It can be can be subtle, or brash, or lofty, or jocular, but it absolutely must have two critical attributes -- it must be unique, and it must be memorable.

We provide services from product branding and market positioning, to company name and logo design, to full corporate identity campaigns that present a consistent image across all media. 

Why is this important? Consider this:

• You know exactly what two golden arches signify. 
  
• You know exactly who says "Just do it." 
  
• Among industrialized nations, Canada ranks near the bottom in population density, yet near the top in name recognition. Why? Because it's one of the only countries in the world to formally adopt a corporate identity  "wordmark" used in all media -------------------->

Some of the many logos and corporate signatures we've designed

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The companies referenced at left spent billions of advertising dollars to achieve prominence. Canada didn't. Canada established worldwide recognition just by creating a distinctive identity, and using it consistently.