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55 Liberty Street
26th floor
New York, NY 10005
 212-285-1700

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What’s this thing?

Collateral & Documentation

 

Do you know how much you're paying for brochures, print ads, point-of-sale materials, packaging, user manuals, web sites and all the other advertising collateral your company needs? Possibly many times more than necessary, if you use a major ad agency.

Our clients listed below realized this, and paid a fraction of the cost for often superior quality and speed. Our creative expertise and production skills equal the big agencies, but we have far lower overhead because we don't buy media.

Clients also find our decades of consumer marketing experience useful in many levels of product development. We often participate in the design of a consumer product, the structure of its user-interface software, the content of its instruction manual and the look of its retail packaging.

This integrated approach boosts sales, enhances customer loyalty and dramatically reduces post-purchase costs of product returns and customer assistance calls.

Oh, by the way, we also do a lot business-to-business marketing.

AT&T Consumer Products - AT&T Network Systems - N.W. Ayer - Bankers Trust - Business Publications Audit of Circulation - Cahners Publishing - Carnegie Publications - Crain Communications - Honeywell - Information Marketing International - Lucent Technologies - Murdoch Magazines - Official Airline Guides - Olivetti USA - Philips - Reed Elsevier - Rodale Press - Ziff-Davis

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