55 Liberty Street 26th floor New York, NY 10005 212-285-1700
Greater Dan is a brand identity we created for a new financial services company.
There are hundreds of those, all with serious, bland names. This identity was intended to punch through the clutter and deliver an obvious message to a jaded marketplace.
While most of our clients prosper, this one didn’t, sady. But we really like the symbolism. So, rather than firing him, we retrained Greater Dan to be our mascot.
He makes us smile, and reminds us: We can all achieve things greater dan we did yesterday.
